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Friday, May 17 • 10:00am - 10:50am
SEO: Super Excellent Onlineness

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A successful website requires solid SEO — search engine optimization — but "solid SEO" can become needlessly complex. At its core, SEO really means giving Google the helpful, trustworthy, and interesting information it wants. This session will focus on SEO fundamentals and creating content — from compelling images to useful listicles to engaging stories — that helps Google, and therefore users, easily find your library's website and discover everything you have to offer. 


Josh Loftin

Public Information Officer, Utah Department of Heritage and Arts
Josh Loftin has served as the public information officer for the Department of Heritage & Arts since 2016. Prior to joining Heritage & Arts, he oversaw marketing and communications for Wasatch Academy, an international boarding school in central Utah. He also worked for more than... Read More →
avatar for Sarina Ehrgott

Sarina Ehrgott

Marketing & Brand Director, Utah Department of Heritage and Arts
Rigid in brand consistency. Ravenously curious. Relentlessly helpful. Sarina Villareal Ehrgott comes from a lengthy background in advertising and has worked across agencies, independently, and in non-profit and private sectors. Her work clarifies brand trajectories, formulates marketing... Read More →

Friday May 17, 2019 10:00am - 10:50am MDT
Eagle Room 300 C
  (6) Public Librarianship, Speaker / Panel Session
  • Objective 1 A basic understanding of SEO (search engine optimization) for websites.
  • Objective 2 The foundation of good SEO is interesting, helpful content. Through examples and an activity, attendees will learn how to create that content.
  • Objective 3 Identify core keywords and topical keywords for the library's website, and use those keywords to come up with content that can be created immediately.