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Marketing [clear filter]
Thursday, May 16
 

1:30pm MDT

Permission-Free Resources for Advertising Library Events, Programs, Collections
How do I find an image of a monkey holding a magnifying glass to advertise my next library event? And should I get permission to use the image in a flyer and on the library’s website? This session will introduce you to a few copyright basics and cover several resources for finding the right image and the right license for library publicity. Bring your own device to follow along with the hands-on search demonstration. 

Speakers
avatar for Allyson Mower

Allyson Mower

Scholarly Communications & Copyright Librarian, University of Utah, J. Willard Marriott Library
Marriott Library, University of Utah
avatar for Rita Christensen

Rita Christensen

Children's Librarian, Orem City Library
LS

Liz Sollis

Marketing and Communications Manager, Salt Lake County Library
avatar for Shawn Steidinger

Shawn Steidinger

Assistant Librarian for Clinical Services, Eccles Health Sciences Library, University of Utah
Ask me about medical/clinical/hospital/academic librarianship, AHIP, Health Information Literacy, and cats. Yup, I said cats.
AM

Ann-Marie Marchant

Adult and Teen Services Librarian, Provo City Library



Thursday May 16, 2019 1:30pm - 2:20pm MDT
Eagle Room 200 D
  (4) General Librarianship, Speaker / Panel Session
  • Topic Tags Administration/Management, Copyright, Marketing, Advocacy
  • Objective 1 Find permission-free resources
  • Objective 2 Feel confident in your use of images and other copyrighted material for library marketing
  • Objective 3 Know when to get permission

3:40pm MDT

Let Reference Ring: Transforming and Rebranding Reference Services
Librarians from Westminster College will share their process for transforming and rebranding reference services. The presenters will offer an alternative and more flexible staffing schedule, introduce a dynamic Google Sheet that streamlines staffing workflow, and highlight marketing efforts to expand awareness of services. They will discuss the challenges of the new model as well as the successes—increased use of services, improved consistency in staffing, and greater freedom for librarians. 

Speakers
avatar for Chloe Barnett

Chloe Barnett

Reference & Instruction Librarian, Westminster College, Giovale Library
avatar for Valerie Burnett

Valerie Burnett

Systems Librarian, Westminster College, Giovale Library
avatar for Erin Merrill

Erin Merrill

Student Engagement Librarian, Westminster College


Thursday May 16, 2019 3:40pm - 4:30pm MDT
Eagle Room 300 A
  (5) Academic Librarianship, Speaker / Panel Session
  • Topic Tags Reference Services, Marketing, Technology, Transforming Libraries
  • Objective 1 Attendees will consider ways to improve reference services by reflecting on and evaluating a new reference model.
  • Objective 2 Attendees will discover customizations in Google Drive to organize, streamline, and track reference staffing in real time.
  • Objective 3 Attendees will examine existing marketing practices and identify ways to market reference in their own libraries.

3:40pm MDT

Using Focus Group Feedback: How the UVU Fulton Library Incorporated Feedback to Make Improvements and Reach More Students
In 2018 the UVU Fulton Library partnered with Institutional Research to run a Library Research Focus Group. They had 15 participants in two sessions. Students gave feedback on what was stressful about research, where they looked for help, and what barriers they experienced asking for help in the library. Using detailed qualitative data the Fulton Library addressed student concerns in instruction, wayfinding, and marketing reference services differently to tackle students’ needs. 

Speakers
avatar for Mary Naylor Stephens

Mary Naylor Stephens

Utah Valley University, Fulton Library
Utah Valley University Library
avatar for Annie Smith

Annie Smith

Utah Valley University, Fulton Library
I have been a reference and instruction librarian at UVU's Fulton Library since 2008. I am the library's reference coordinator, social media maven, and perform many other duties as assigned.



Thursday May 16, 2019 3:40pm - 4:30pm MDT
Eagle Room 200 B
  (5) Academic Librarianship, Speaker / Panel Session
  • Topic Tags Assessment and Evaluation, Marketing, Partnerships and Collaboration, Reference Services
  • Objective 1 Audience will learn what current undergraduate students thought about research projects and processes in their classes, and what they reported their information seeking behavior to be.
  • Objective 2 Audience will learn what barriers current undergraduate students experienced in the library, and how to address them
  • Objective 3 Audience will learn how to partner with other campus entities to receive high quality student feedback
 
Friday, May 17
 

10:00am MDT

Alzheimer's Read and Rhymers: Stimulate Memory and Mind with Adult Storytime
As the age profile in the United States continues to rise, aged populations constitute a growing percentage of our communities. Find out how our library reaches this often underserved and frequently immobile demographic by taking interactive stories, music, and visual aids into local memory care centers. Session organizers will demonstrate a typical Adult Storytime and will provide templates and materials lists for those interested in bringing Adult Storytime into their own communities. 

Speakers
DS

Deanna Simonis

Salt Lake County Library System
avatar for Vern Waters

Vern Waters

Salt Lake County Library System
LH

Lisa Henderson

Salt Lake County Library System


Friday May 17, 2019 10:00am - 10:50am MDT
Eagle Room 300 B
  (6) Public Librarianship, Speaker / Panel Session

3:30pm MDT

From Filters to Followers: Building Your Library's Brand Through Social Media
In this session, we will discuss how to develop a social media strategy that works for your library. Objectives include: 
  • Learning how to utilize the free resources of Instagram and Facebook to build your library’s brand.
  • Using social media as a means to boost program and circulation numbers.
  • Understanding how your online presence can impact the community and fulfill your customer service goals. 

Speakers
LT

Lauren Tolman

Springville Public Library
KC

Kim Christensen

Springville Public Library


Friday May 17, 2019 3:30pm - 4:20pm MDT
Eagle Room 300 A
  (6) Public Librarianship, Speaker / Panel Session
  • Topic Tags Marketing, Public Relations, Social Media
  • Objective 1 Understand how your online presence can impact the community and fulfill your customer service goals.
  • Objective 2 Develop a social media strategy that works for your library.
  • Objective 3 Utilize the free resources of Instagram and Facebook to strengthen program and circulation numbers.
 


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